All-inclusive eFocus Marketing

• • Customized strategy — Multi-stage marketing program accelerates bookings and increases pick-up by up to 20%
  • Sophisticated segmentation — Our List IQ^® tool identifies high-value opportunity segments such as registrants who haven’t booked
  • Tailored email campaigns — Exhibitor, sub-group and attendee segments receive unique, relevant email communications
  • Search engine expertise — To assure top placement in search results, we use refined Search Engine Optimization plus Google and Yahoo ad tactics
  • Confirmation Concierge — Branded HTML confirmations include banners to promote your event or to sell to advertisers
  • Full-service marketing team — The eFocus team handles creative, website enhancements, list management, email distribution and more, all at no extra cost